Dating a levi jacket

Levi Strauss experienced massive growth from the early 1960's to the mid 1970's during the so called “blue jeans craze” when jeans flooded into Europe and Asia.

The firm expanded it's product line adding new models and styles including stone washed jeans which it was now able to produce after acquiring Great Western Garment Co, the innovator of the modern “stone washing” technique.

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This pointed pocket style influenced the style of Levi's jackets in future decades, evolving into designs including the modern 70507 (below) and as a result is the style we are most familiar with today.He moved to America as an 18 year old boy in 1847 to join the family's dry goods wholesale firm.In 1853 he became an American citizen and the same year Levis Strauss & Co was founded.Levi moved from New York to San Francisco to expand his dry goods business and upon arrival he noticed there was a large demand for rugged work pants from the local workers and miners and went about making his now famous jeans.He initially used brown canvas and after exhausting the local canvas supply he sourced a material from France called Serge de Nimes.

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