Generally, a Meta description should be under 155 characters.

However, Google does not measure the number of characters it measures by pixels.

With anything that you do online associate with your website and marketing efforts, it’s key that you test monitor and adapt your content of the meta description, Don’t be afraid to experiment to see what works best for you.

Its purpose is to describe the purpose of the website to the viewers.

Use call-to-action phrases makes sure your content is informative as well as directional and guides the audience sufficiently.

Tell the users exactly what would they be looking at if they click the website.

Write your content with viewers in mind and not the search engine.

The idea is to increase the user experience if you keep dumping keywords just for the search engine to crawl up return your website as a search result you might end up losing visitors to the website.

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