Dating app has always been a social taboo among users in Singapore and Southeast Asia.“Asian society feels failure or rejection more strongly, it’s just part of the fabric of society.In a recent update from Paktor, the team announced that they have received an undisclosed investment from Indonesia media conglomerate MNC Media Group.This is part of a larger funding round that Paktor is closing.I hope that includes, like, five automatic dates with super-hotties every month. West Coasters are definitely most likely to throw down for dating services, with a whopping 2.9 percent of people in that area willing to pay a premium for dates, followed by 2.1 percent of those who live in the Northeast, 1.8 percent of Midwesterners and 1.7 percent of Southerners. Statistics are notoriously skewed — as they say, statistics lie — and this only analyzed a data set of 30,000 people, which is actually really small. And here's a handy little infographic from Earnest about this data, FYI, which also lets us know that people search for "love" via Google the most in the month of February every year. Want more of Bustle's Sex and Relationships coverage?
However, in the last quarter though, Singapore traffic from organic search increased as much as 420%, as compared to the same time the year before.
MNC Media Group, which is the equivalent of SPH in Indonesia, has various TV channels, radio channels as well as print and online media.
The funding will be used to support Paktor’s growth in Indonesia, where Paktor has amassed 2 million users in the last 10 months to become the largest regional dating player in the country.
We spoke to Joseph Phua, the Chief Executive Officer of Paktor on some of the behavioural data of Paktor users in Singapore.
According to Joseph, Singapore male users on Paktor actually spent 2.2 times more on in app purchases 5 days leading up to Valentine’s Day earlier this year.